Artificial intelligence, or AI, is already becoming more present in people’s lives. Driving directions, coupon clipping, and household chores are simpler and streamlined with the help of AI and automation. Humans still need to do some of the work. But most of the manual and tedious tasks are done with less hassle by computers and programs.
While worlds where robots rule will likely remain science fiction, AI’s capabilities are creating a buzz in business. More companies are using technology to help with productivity, hiring decisions, and customer service. Because of AI’s evolving potential, businesses are also finding new ways to use the technology, including analyzing employee performance. Below are four of the most influential ways AI is reshaping the workforce.
1. Performance Analytics Are Making More Objective Decisions
Nearly everyone wants to find out what makes top performers tick. What do they do that makes them stand out from the rest? And are there sets of skills or certain qualities that help these workers and professionals excel? In the past, companies could identify who was a top performer but not necessarily what made them one.
Observing or analyzing their work might bring some insights to the surface. But AI’s performance analytics can clearly predict what makes someone thrive in a specific role. The difference is that AI can rely on algorithms to determine which skills and traits fuel success. It’s a more objective way to evaluate job candidates and workers in existing roles.
For example, some leaders might believe it takes an outgoing personality to perform in a sales role. Other managers think it takes the right education to consistently meet goals. With performance and personnel data, an algorithm might determine that it’s not extroversion or a degree that makes an impact. Instead, it’s active listening skills and attention to detail. With good data, algorithms can help remove biases in performance evaluation and hiring systems.
2. In-Demand Job Skills Are Shifting
Part of change is a fear of the unknown. And when it comes to AI, some employees fear job loss or the loss of their responsibilities and roles. While AI is likely to change the demand for specific skill sets and functions, it will create more jobs. A World Economic Forum report estimates that AI will create 97 million new jobs by 2025. The report also predicts 85 million jobs will be displaced, creating a net gain of 12 million positions worldwide.
Most of the new jobs AI creates will involve technical and data analysis skills. This will fuel the demand for retraining and upskilling of existing workers. Those displaced by AI will not necessarily be out of work. However, they may find that their responsibilities and roles look different than before. Call center specialists, for example, may spend more time handling complex or emotionally charged support requests.
Some professionals may also need to train for other positions that deal with IoT devices and digital marketing strategies. They might turn existing skills and experiences into new careers. Someone with a background in marketing can learn the platforms and technologies it takes to launch online advertising campaigns. Former data entry clerks may become data analysts, and so on. AI may cause disruption in the workforce, but that change will lead to novel career paths.
3. Employees Can Become More Engaged
Another elusive topic for many managers and businesses is employee engagement. Most recognize the signs of low engagement, and some leaders may experience it themselves. They go through the motions and may take more vacation or sick time than usual. Some employees might start to pull back and lower their productivity or performance.
Studies show that managers determine 70% of the differences in team engagement levels. Ongoing feedback and conversations with a direct supervisor are drivers of engagement. But so are a sense of purpose at work and responsibilities that focus on employees’ strengths. Purpose can decline when tasks are too basic, repetitive, or seem to lack meaning. Staff members may not feel they are utilizing their true talents or abilities enough.
AI can automate or take over the tasks that bore or underwhelm workers. Technology allows employees to focus and use their strengths. AI also lets workers discover new insights and learn different skills. Career development is an additional driver of engagement. When employees see that they’re progressing and learning something new, it adds to their sense of purpose. Managers who implement AI can help provide the meaning workers crave.
4. Algorithms Are Matching Freelancers With Clients
AI isn’t just influencing the way traditional employees work. Algorithms are also starting to match gig workers with clients based on skills and needs. Popular platforms that freelancers turn to for project-based work are using AI to make matches and recommendations.
Say a software developer wants to pick up a few side projects on the weekends for additional income. In a platform profile, they can indicate which programming languages they have experience with. A developer might also provide work samples and take skill tests. As clients place jobs and requests on the platform, algorithms will alert registered developers who meet the skill requirements.
These freelancers will get first dibs on project bids, increasing the chances of selection. AI can also match contractors with clients based on interests, ratings, and previous projects. It’s an easier way to help freelancers sort through available work and target jobs they’re more likely to get. Additionally, algorithms help clients and businesses find skilled freelance talent faster.
AI’s Impact on Work
AI is becoming a part of most people’s personal and professional lives. In the business world, technology’s advantages include shifting employees’ focus to more meaningful responsibilities. With the right data and design, AI also has the distinct ability to guide leaders toward more objective decisions. As the technology behind AI continues to change, its impacts will undoubtedly transform the work people do.