2022 was an outstanding year for Salesforce in general, people and businesses working with it. Salesforce has released several crucial updates, like the new Salesforce Certification system, which provided new products and CRM solutions that made it even more efficient for different kinds of customers.
However, 2022 is almost over, and it is high time to start thinking about how Salesforce will develop in the upcoming year and which trends will dominate the platform and the ecosystem around it.
Here is the list of the most probable Salesforce trends for 2023 that we have built based on the most recent updates and the most common demands from today`s salesforce customers.
Einstein keeps on growing.
The concept of Artificial intelligence and machine learning have entered almost every industry today. Of course, CRM is not an exception.
Salesforce Einstein is an AI tool designed to process and analyze data just like a human would do, but faster and much more accurately.
Considering the fact that Einstein has become an ultimate bestseller among Salesforce customers in 2022, it would only be logical to expect that Salesforce will continue developing and promoting this incredibly efficient tool in the upcoming year, adapt it for different sorts of customers and add customization features for an even more advanced customer experience and informed decision-making.
Salesforce and BlockChain integration
Blockchain technology has proved its efficiency and security during the past several years. Salesforce Admins and Salesforce Developers deal with customers` data, sometimes pretty sensitive and essential materials, that still have to be processed, shared, and exchanged in the most secure manner.
The integration of Blockchain technology into Salesforce allows us to do it using a trustworthy technology approved by leading FinTech companies as well as governmental organizations.
Further development of this integration will finally eliminate the main security-related concern that probably helps some companies from using Salesforce until now.
Hyperforce in 2023
Hyperforce is a system that allows Salesforce customers to store their data safely in a public cloud, where they can easily exchange information between different departments and partners and still meet the necessary safety requirements.
Since the business community is becoming more and more integrated, looking for new ways to communicate safely, the concept of Hyperforce is most likely to become one of the top Salesforce products in 2023.
Data-driven customer experience
Modern customers expect businesses to save and remember every communication with them, distinguish their preferences and offer solutions that would be based on this data.
Today Salesforce CRM solutions are focusing on Data and System integration that allows the provision of personalized customer experience that elevates customers’ trust.
Except for an opportunity to provide customers with a more impressive experience, Data and System Integration in Salesforce also helps businesses with decision-making, the development of new products, and planning future marketing strategies.
Slack becomes the main Salesforce player.
Salesforce acquired Slack in 2020 in the wave of COVID-19 restrictions and new trends it brought to the business community, such as teleworking, a stronger online presence, and the necessity to exchange all sorts of data between business teams safely and efficiently.
And while the Pandemic is going into history, the concepts it has introduced and tools meant to make it happen, like Slack, seem to develop and introduce new trends.
2023 promises to be a Slack-oriented year for Salesforce as the company is introducing new business tools to the platform and offers various communication opportunities for its users.
Salesforce education
Focused Salesforce education seems to be another essential Salesforce trend in 2023. Today`s businesses are expecting to hire Salesforce Admins and Salesforce Developers that will help them embrace all the benefits of this world-leading CRM platform from the very beginning.
That is why Salesforce Admins and Salesforce Developers don`t really have time for adaptation in the dynamic Salesforce market and need to approach every new challenge or job interview fully equipped with the most relevant knowledge, latest updates, and hands-on experience.
The only way to do so is to get thorough and focused Salesforce online training, whether you are just starting your path in Salesforce or plan to get another Salesforce certification as an already practicing professional.
While the Salesforce job market is still believed to be candidate-driven, employers are becoming more and more scrupulous when it comes to hiring Salesforce professionals.
Keeping in touch with the Salesforce community through platforms like LinkedIn or trailhead is a great opportunity to get the latest news and information from colleagues. Another way to stay updated is by following online courses and seminars at famous platforms like Coursera or UDEMY.
However, if you are planning to boost your Salesforce career in 2023 and nail another prosperous Salesforce position, you should address the best Salesforce training institute.
CRS Info Solution is an example of such a training facility for Salesforce professionals of different levels. It offers a Salesforce course that consists of 3 essential modules – Salesforce Developer, Salesforce Admin, and LWC. The faculty consists of practicing experienced salesforce professionals from different fields who stay in touch with aspirants providing them with professional guidance and practical assignments from real businesses.
Being career-oriented, CRS Info Solutions helps each aspirant prepare for their salesforce job interview through a constantly updated series of Q&A sessions and interview question checklists with answers.
The already practicing Salesforce Admins and Salesforce Developers will find here a unique training program that allows them to gain and maintain Salesforce Certifications according to the latest Salesforce updates.
Whether you are only thinking about a career in Salesforce, need to brush up your skills and align them with the current demands, or are looking for a development scenario of your seemingly stalling Salesforce career, make sure to address a credible Salesforce training institute like CRS Info Solutions.
Artificial Intelligence, advanced data exchange solutions, increased attention to security, and focused training – those are the most probable Salesforce trends in 2023, dictated by the demand on the Salesforce market today. Sticking to these concepts will help you stand out and remain on the cutting edge as a Salesforce professional and boost your career in the upcoming year.