Are you not sure if Lemlist is a good outreach software for your sales and marketing campaigns? Well, that’s the reason for this lemlist review.
Even though Lemlist is a good outreach software, it’s proper to read a review to determine whether it suits your purpose. In this review, we shall slice Lemlist into pieces and help you understand its pros and cons.
Lemlist Explained
Lemlist is cold emailing software powered by AI. It’s also an automation tool that helps you craft the best emails and makes them look like they were written manually. These days, AI and automation tools obviously write most cold emails, and you can perceive this while reading them. However, the gem list cold emails are crafted with a touch of human face.
These days, potential clients hate reading generic emails. Most of the emails that individuals delete are cold emails. Generic sales emails belong in the trash, and sometimes, the sender is blocked.
Lemlist is a people-oriented outreach tool that offers features that will help sales campaigns excel. Driving conversion is not easy with various marketing strategies available these days. Besides, the internet has provided a level playing field for everyone. The summary is that Lemlist is a good outreach tool, but let’s see more.
Lemlist features you should know
No cold emailing tool review will be complete without a critical look at the features. Below are the features of a lemlist tool you should know.
Leads database
Any good outreach tool is supposed to have a massive lead database. The last time we checked, Le List had more than 450 million B2B sales lead databases. With this large database, you can filter through various locations, job titles, industries, etc. A database helps you reduce the guesswork and improve your conversion rate. Importantly, tracking who you have contacted becomes easy.
Email finder and verifier
Finding the email addresses you need for the sales campaign is very important. A good outreach and cold emailing tool is supposed to provide a verifying feature. With the first name or last name, you can find emails from various individuals and companies. To find any email on lemlist, insert the name to the email finder.
Campaign management
No outreach and cold emailing tool is complete without a campaign management feature. The campaign management feature on this tool is apt and provides the sequence you need to succeed in your sales drive. For instance, lemlist has an email scheduling tool that programs when to send emails. You can do a follow-up email and schedule it for a specific period.
Personalization
One of the things that makes email marketing campaigns succeed is your ability to personalize your content. To convince the receiver that your email is not generic, you need to add some personalized features. You can customize the opening of your email to sound personalized. The receiver will feel warm and not want to delete your email.
Email warm up
After you have crafted a delicious email, you don’t want to send it to nonexistent addresses. Spam is another reason most marketing campaigns don’t work. The lemwarm feature helps you warm up your emails. If your email reputation is high, it will reduce the risk of sending them to spam. Remember, the aim of every marketing campaign is that the emails land in the inbox and, in turn, generate conversion.
Pros and cons of lemlist
For an unbiased review of the lemlist tool, we will outline the pros and cons of using this software. These positive and negative analyses will help you decide whether you want to use lemlist.
Pros
Amazing user interface ;
Offers various personalization features ;
The campaign management feature is apt and helps track your campaigns ;
Huge email templates that will help you craft the best ;
Various resources that will help deliver the best sales marketing ;
CRM integration.
Cons
Understanding how to fully grasp how to use lemlist tool requires sometime ;
Using the basic plan of the lemlist tool restricts your access to other intuitive features ;
It is good for sales representatives who have some money to spend.
Conclusion
Other amazing features on the list include LinkedIn outreach, tracking, and testing. The price plan on Lemlist is affordable, but if you can’t pay, start with the basic features. Also, the basic features on the list are good and could help you learn how to use the tool. The price plan is the major downside for sales representatives who just started their email marketing campaigns. Not to mention, the premium price plan of Lemlist may not be affordable for starters.