Branding and SEO are co-important concepts. You may be fixated on rising the ranks of the search engine results page to the detriment of establishing your authority as a business. Of course it’s great to reach the number one spot! But what happens next? Why are people going to choose you? Are you overlooking the importance of branding in your strategy for success? The Importance of Branding and Brand Voice Without branding and brand voice, you’re essentially introducing yourself to your audience of potential customers or clients as “the people who do the thing.” Do you need the thing? We…
Author: John Norwood
Online marketing has experienced drastic changes in the recent past. Most companies are now embracing technology to gain maximum benefits from their marketing campaigns. There are multiple online marketing techniques. And it’s advisable to upgrade your marketing efforts to reach the right target audience. However, determining the right marketing strategy can be daunting, and this article guides you on how to get your target audience through online marketing techniques. What is online marketing? Internet marketing is the process of promoting your products and services online. It uses various tools to drive traffic, boost sales, and raise profitability. Online marketing is…
You may have heard about streaming services such as Netflix, Amazon Prime and Apple TV+ and want to give it a try. However, you don’t know which of your devices support video streaming. Here’s a handy guide to determine what kind of devices can be used for streaming video content, as well as streaming recommendations for those who want to maximize their experience. Laptops and Desktop Computers If you happen to have a computer that runs macOS or Windows, then you’re in luck! Chances are that you’ll be able to stream video without running into any issues. As long as…
What is a subscription business? First of all, let us understand the meaning of subscription management. It is a customer lifecycle operation like managing trials, assigning credits, issuing refunds, and making mid-cycle subscription changes. whenever the recurring billing is automated, subscription management involves billing action that cannot always be scheduled. Any services we use nowadays are subscription-based only. Examples of subscription Management services. Companies use BtoB marketplace for SaaS subscriptions Companies like Netflix, Amazon Prime, and Hulu are managed by Wind down. Spotify or iTunes for a workout. Every company tries to convert its customers from one time customers into…
Artificial light has eroded the boundaries of day and night. In today’s world, we can’t even imagine living without this light. But the access and how his light is being controlled is also very crucial. Access to light must be safe and reliable. All of this can be achieved effectively by a smart home lighting control and lighting automation system. Smart home controls allow lights to follow the given command. With this, you can control the smart light via remote controller easily with the help of a mobile app. Now, this technology has many advantages over the conventional way of…
After the introduction of self-isolation, a problem arose: there are several people in the family, and there is only one TV. It’s okay: you can also turn your computer into a TV and watch free TV channels on it. Even those of us who haven’t watched TV are now forced to. What else to do during unexpected vacations and home isolation? But if you have a large family, everyone may have their priorities: someone needs coronavirus news, someone needs films and someone needs cartoons. What to do? Watch TV channels on your computer, completely free. There are several services on…
Not all the business that comes on the internet platform to make customers form other cities. Many people are looking to poach local customers through online platforms. That is why they make a website where they can share knowledge about their business with the people sitting in areas near you. Google understands the need for such local businesses also and help them in various ways. But there is a local SEO requirement if a person wants to grow their business in the local market. Now, most people must be having a question in mind: what is the concept of local…
When people think about productivity, they usually look at it as this abstract thing that can’t be measured on it’s own, but it’s rather tied to other, more tangible activities or results. However, it’s becoming clear that productivity tracking software helps businesses view productivity in a completely different way. Tools like these have become extremely useful, especially since the pandemic started, as everyone moved to working from home. If you still haven’t come onboard of this “trend”, you should carefully read this article to find out more about what this software is, and what is the best way to use…
If you are planning to take part in contests online, you may need to follow trusted ideas to get more votes. There are several forms of contests, you can take part in recipe contests, photo, video, or writing contests as well. Depending on your skills and interests, you can easily become a part of the competition online. Many participants even prefer to buy contest votes online to win the battle and receive expensive gifts from organizers. Reports reveal that final winners for the contests are determined on the basis of a number of votes. When you are planning to take…