It feels so great to receive good reviews on Google from your satisfied clients. Getting positive Google reviews continuously is key to becoming the top and trusted therapy clinic in your area.
When your patients are satisfied with your services, they are most likely to write you great reviews. Think about the number of patients visiting your therapy clinic every day. Every week? For instance, if you have 2 satisfied patients who leave you with a positive Google review every week, you will earn about 100 reviews in a year. These small steps often have a huge impact on the reputation of your practice.
Why Use Google Reviews
Google has an astounding worldwide search engine market share of 90.46%. Today, a potential patient uses Google to search for a therapy clinic near their location. For instance, when you look for a trusted physiotherapist in Guelph, Google will provide you with local listings displayed on the map. Google search results have been modified based on the location of the user, their search intent, and the time of the day the search is conducted.
When searching for a physiotherapy clinic, you can view the Google business listing, as well as their ratings and Google reviews from their previous clients. While there are other on-site reviews, such as Yelp, Google has the furthest reach, enabling access to a broad audience and offering the most long-term benefits to businesses.
Online Reviews Have a Significant Impact on the Reputation of Your Practice
Today, more people use the Internet to check out a practice before making a purchase decision. With Google being the most popular review platform, earning good Google reviews from your previous patients is becoming more critical than ever! Not only do they encourage potential customers to choose you over your competitors, but they also have a major impact on your local SEO ranking. This makes Google reviews an indispensable part of your local marketing strategy.
Customers have become wiser and expect to read reviews of the things they search for online. Customer reviews provide a picture of your practice and professionalism, which can either make or break your credibility. A Bright Local study claimed that a typical customer reads more or less 10 reviews about a company before they decide whether to trust them or not.
With its impact on a customer’s purchase decision, be sure to obtain and highlight good reviews in your marketing strategy. This will help attract more clients to your Willowdale physiotherapy clinic
What is the Value of Google Reviews to Your Therapy Clinic?
Having a simple review on Google can make a huge difference if you are at the top or bottom of the search engine results page (SERP) when your target audience search for a practice in your vertical. Consistently obtaining new Google reviews not only boost your visibility but also your return on investment (ROI).
In this post, we have rounded out a few reasons why you should prioritize Google reviews for your massage therapy in Waterloo clinic.
. Build Brand Trust
Many people appreciate companies that value transparency. The relevance and essence of transparency give your target clients access to a vast amount of information about your clinic. Researching a practice helps people decide whether they want to do business with you or not. Surveys claimed that almost 88% of consumers refer to customer reviews to obtain ideas about the quality of a local business. The majority of consumers conduct research through Google reviews.
Consumers are more likely to trust a local business with positive Google reviews. This also provides you with plenty of opportunities to boost your competitive advantages over other physiotherapy clinics in your local area. Also, how well you respond to negative reviews can help you further earn the trust of your customers.
. Boost Online Exposure and Local SEO
Many might consider Google search algorithms complex yet Google reviews have a tremendous impact on the local search. Moz reported that review signals drive approximately 9% of the entire Google search algorithm. These review signals (like those you find in Google business reviews) focus on the quantity, velocity, and diversity of the review.
A well-balanced combo of these 3 essential review signals helps your business climb to the top of Google’s local SERP. In addition to traditional SEO strategies, such as keyword research and blogging, good Google reviews can help increase your search engine rankings and online visibility. Working with a trusted SEO agency can also help you improve online exposure and optimize your website.
With proper implementation, you can use Google business reviews as one of your powerful marketing strategies as it helps your therapy clinic appear in the “Map Pack.” The Map Pack shows a group of businesses near the location of the potential client. You can find the names and links of the business, its address, contact information, and the number of Google reviews, as well as their ratings.
. Successful Feedback Loop
Good Google reviews help ensure that customers have a pleasant experience with your services. These reviews help you optimize customer experience and check the current performance and professionalism of your physiotherapy business and identify areas that require improvement.
While it is inevitable to receive negative reviews, there are still several ways to turn them into positive ones. The best way to resolve negative reviews is by apologizing and answering them politely. This helps show your potential clients that you are sincere when it comes to customer service. Also, addressing not-so-good reviews provides you with the opportunity to let customers that you value their opinion and take full responsibility for their shortcomings.
. Improve Click-Through Rates With Your Website
Like other businesses, it is critical to encourage customers to click on your link when they see your website in the search engine. You may have invested most of your time and money in marketing, but you still need your target audience to click on your website. However, good reviews can help increase the click-through rate of your business in search engines.
Google business reviews can help drive brand, trust, local SEO, and feedback to your website. The bottom line is businesses that fail to utilize Google reviews are missing out on advantages that their competitors are enjoying.