There are many reasons why businesses choose to turn to a UX design agency. In the following article, you will learn more about how it can be applied to the benefit of your company, and why it plays an essential role in the growth of your business by gaining new customers and keeping old ones!
UX Design in a Nutshell: why is it Important?
UX (short for user experience) design is about how your visitors feel when interacting with your website, webshop, application, or software. In the age of digital advertising, any process that aims to improve customer satisfaction through better digital interactions is simply vital to the survival and success of businesses trying to reach their user base online.
This is why UX design is important. In a nutshell, it is about fulfilling the needs of your users. A good UX design provides positive experiences to any who navigates through your site and manages to gain their loyalty for a particular service or product, decreasing the chances of your potential customers looking for alternative solutions.
The importance of UX design also lies in directly supporting your business goals (i.e. conversions) by planning the steps of a customer journey on your webshop, website, etc. A conversion can be action required by your users, such as contact forms being filled out, calls, subscriptions, and of course, the purchase of products. In other words, the easier it is for customers to spend money on your services, the better chance you have of catching their attention and turning them into repeat buyers!
About the Importance of UX Design Agencies: Why Should I Hire One?
UX design is a process that relies on many different factors to work well, which is why it is important to hire the right man for the job. In this case, your best bet is to hire a professional UX design agency that can handle all steps required to create and optimize designs on a huge variety of digital platforms.
A great user experience is different for everyone. Just like in digital marketing, there is no “holy grail”, no universal solution that fits everyone. What you need to keep in mind is what YOUR users need. The best UX designs keep the needs and expectations of the target audience in mind, whether it’s the IT sector, a B2B platform offering consulting services, or a webshop focusing on multi-colored sweets and chocolate.
Therefore, it’s important to focus on your users even before the UX design process can start.
In order to learn more about your users and create the right UX design, a professional agency may employ a variety of methods such as:
- Creating user profiles/user personas: semi-fictional representations of your ideal customers based on quantitative and qualitative data.
- Interface testing: testing your current platforms and observing your user experience “live”. Also provides a great opportunity for testing different versions of your site to see which one performs better.
- User surveys/user interviews: quantitative and qualitative methods to gain valuable insights into your users’ needs and expectations.
- UX flow design, customer journey: planning out how your users should navigate through your website. A UX design agency can also use heatmaps to show you which areas on your platform attract the most attention.
- Sitemap, wireframes, prototypes: once you know your users better, the actual UX design process can begin! This is also why it’s important to hire a professional UX design agency for the job that will allow you to save time and resources by planning out how your site will look before the development process, including testing it out before it can go live.
To Sum Up: Why UX Design is Important and How it Can Benefit your Business
1. Why UX design is important for getting new customers:
a transparent, fast platform catches their attention, improves brand credibility, and reduces bounce rates.
2. Why UX design is important for keeping old customers:
a well-structured platform that is easy to navigate helps build trust and promotes customer loyalty. If your site is easy to understand and makes it simple for potential customers to get the information they need and make purchases, the greater the chance for them to become repeat buyers.
3. Why UX design is important for saving time and money:
by being able to correct technical glitches and planning a platform with your users’ need in mind, you can avoid wasting resources on fixing glitches after going live or creating elements that simply don’t meet the expectations of your users.
4. Why UX design is important for improving user engagement:
if your users don’t engage with your platform, there’s no point to UX design! A transparent structure and well-designed call to actions can directly drive your conversions.